OMA Commits to Sustainable Out-of-Home Advertising
The peak outdoor industry body representing most of Australia's traditional and digital outdoor media display companies
Executive Summary
| Client | Outdoor Media Association (OMA) |
| Industry | Marketing |
| The Challenge | Reducing environmental footprint while leading eco-friendly practices in Australian OOH advertising |
| The Solution | NetNada's comprehensive analysis enabling ESG integration into core values |
| Key Result | Carbon Committed certification with active emissions reduction strategies |
Why is Decarbonisation Important for the Outdoor Media Association?
OMA is deeply committed to reducing their environmental footprint, understanding that this is crucial for their business and the planet. Their collaboration with NetNada has enabled comprehensive analysis of their operations.
Why NetNada?
OMA partnered with NetNada to integrate Environmental, Social, and Governance (ESG) into their core values.
Sustainability Journey
OMA has completed their base-year analysis and is exploring reduction strategies.
Completed base-year analysis
Exploring carbon neutrality
Leading eco-friendly practices in OOH
Industry Leadership
OMA leads the charge in eco-friendly practices within Australian Out-of-Home advertising.
Enhanced business efficiencies through sustainability analysis
Cost-effective improvements
Stronger client attraction and employee retention
Leading eco-friendly practices in Australian OOH industry
OOH Industry Leadership
The Outdoor Media Association demonstrates leadership in sustainable advertising. By integrating ESG into their core values, they strengthen their brand and lead the Australian digital media landscape sustainably.
Key Achievements
OMA has:
- Completed Financial Year 2023 base-year analysis
- Actively exploring emissions reduction strategies
- Considering carbon neutrality achievement
- Leading eco-friendly practices in the OOH industry
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