At NetNada, we partner with businesses that are serious about reducing their environmental impact and leading their industries into a more sustainable future. Our collaboration with Promotion Products, a pioneering sustainable merchandise company in Australia in Australia, showcases how data-backed carbon offsetting can elevate a strong sustainability strategy into a measurable and market-leading position.
With a long-standing commitment to ethical sourcing and environmentally responsible operations, Promotion Products is now four months into operating as a certified Carbon Neutral Business, having fully offset emissions associated with their product purchasing activities. This milestone further cements their position as a leader in the sustainable merchandise industry.
Promotion Products: A Sustainability-Driven Promotional Merchandise Leader
Promotion Products is a standout in the branded merchandise and promotional product sector, not just for their product quality, but for their deep-rooted sustainability values. Their commitment spans the entire business, from selecting recycled, biodegradable, reusable, and compostable promotional products to working exclusively with ISO14001-certified factories and using carbon neutral couriers.
On top of this, they actively educate their customers about the importance of sustainable purchasing and the long-term value of environmentally conscious merchandise. Their next step was to quantify and neutralise the carbon footprint of their supply chain to further strengthen their position as an industry leader in sustainable promotional products.
The Challenge
While Promotion Products had already established a robust sustainability framework, their challenge lay in managing the complexity of a large and diverse supply chain. With thousands of individual products, each with unique sourcing, logistics, and production pathways, the company faced the task of:
- Analysing and quantifying the carbon footprint of a dynamic and expansive product range
- Consolidating emissions data from a broad supplier base
- Validating sustainability claims with measurable environmental impact data
- Translating carbon data into meaningful actions that would resonate with customers and the wider industry
NetNada’s Strategic Approach
To address these challenges and support Promotion Products’ mission, NetNada implemented a multi-faceted, data-driven solution:
- Conducted a comprehensive emissions analysis across all product purchasing activities
- Applied NetNada’s Carbon Neutral Business Standard, aligned with the Greenhouse Gas Protocol, to ensure transparency and global credibility
- Offset 100% of emissions related to their product supply chain, making Promotion Products one of the few truly carbon neutral providers of sustainable merchandise in Australia
- Enabled real-time emissions reporting, offering actionable insights to inform future sourcing and business decisions
Results and Benefits
Now four months into their carbon neutral status, Promotion Products has already seen meaningful results, both in sustainability performance and business impact:
- Record sales months, demonstrating that customers are increasingly choosing suppliers committed to sustainable practices
- Strengthened market leadership in the sustainable merchandise space, reinforced by third-party validation from NetNada
- Enhanced credibility in environmental claims, supported by transparent data and a clear emissions offsetting strategy
- A competitive edge in a crowded promotional product market, by offering verifiably carbon neutral products
Promotion Products has also continued to collaborate with ethically and environmentally responsible suppliers, ensuring their sustainability impact is embedded across the entire product lifecycle.
Conclusion
Promotion Products is not just talking about sustainability, they are delivering it. Their commitment to sustainable merchandise and now, carbon neutral operations, positions them at the forefront of the promotional product industry.
At NetNada, we’re proud to support them take their sustainability strategy from strong to industry-defining.
Looking to become a leader in sustainable merchandise? Talk to NetNada about how our carbon accounting solutions can help you track, reduce, and offset emissions while boosting your brand and your bottom line.
