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Audit-Ready Carbon Reporting for Internet and Cloud Services

Track data center PUE, server energy efficiency, renewable energy matching, and customer cloud emissions for internet service operations.

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The Industry Hotspot: Data Center Energy Consumption and Efficiency

Data center electricity dominates footprint

Internet service emissions concentrate in data center electricity consumption. Servers, storage, and networking equipment provide computing capacity. Cooling systems maintain equipment temperature. Power distribution adds conversion losses. Power Usage Effectiveness (PUE) measures total facility power versus IT equipment power. Efficient data centers achieve low PUE reducing electricity per compute unit. Renewable energy procurement reduces Scope 2 emissions from grid electricity. NetNada tracks data center energy by facility, calculates PUE trends, monitors renewable energy matching, and allocates customer cloud emissions.

SASB Industry Definition

The Internet Media & Services industry operates search engines, social networks, online advertising, gaming platforms, and content streaming services. Operations center on data centers housing servers, storage, and networking equipment. Energy consumption for computing and cooling dominates operational footprint. Customer cloud workloads create attribution complexity for Scope 3 reporting.

View SASB Standard →

Industry-Specific Carbon Accounting

No generic solutions. Metrics, data sources, and reporting aligned to Internet Media & Services operations.

Data Center PUE Monitoring

Power Usage Effectiveness measures facility efficiency. Lower PUE means less overhead per compute unit. Best practices achieve PUE approaching ideal of 1.0. Track PUE by data center facility. Implement cooling optimization and power distribution efficiency. Report PUE trends demonstrating continuous improvement.

PUE by facility tracked

Renewable Energy Procurement

Data center electricity represents largest operational emission source. Renewable energy procurement reduces Scope 2 footprint. PPAs, RECs, and on-site generation provide renewable matching. Track renewable energy by facility and matching approach. Calculate emission reduction from renewable procurement. Report percentage renewable and matching methodology.

Renewable percentage tracked

Server Energy Efficiency

Modern servers deliver more compute per watt than previous generations. Regular hardware refresh improves fleet efficiency. Virtualization increases server utilization. Track server energy efficiency metrics. Monitor compute per watt trends. Calculate emission impact of hardware refresh programs.

Compute per watt tracked

Customer Cloud Emission Allocation

Cloud service customers require emissions data for their Scope 3 reporting. Allocation methodologies assign facility emissions to customer workloads based on resource consumption. Track customer compute hours, storage, and network usage. Calculate customer-specific emissions. Provide carbon footprint reporting tools.

Customer emissions allocated

Cooling System Optimization

Data center cooling consumes substantial electricity maintaining equipment temperature. Free cooling using outside air reduces mechanical cooling. Hot aisle containment improves efficiency. Implement cooling optimization strategies. Track cooling energy separately from IT load. Report cooling efficiency improvements.

Cooling energy tracked

SASB TC-IM Metrics Automation

Auto-generate disclosure including data center energy consumption, PUE by facility, percentage renewable energy, water consumption, and customer emissions tools. Footnotes cite data center locations and capacity.

SASB TC-IM compliant

Product Features for Internet Media & Services

Use Carbon Data Uploader to import data center utility bills, PUE calculations, renewable energy certificates, and customer workload data for cloud emissions. Learn more →

The Activity Calculator applies factors for electricity by region, cooling efficiency, and server utilization—calculating data center and customer cloud emissions. Learn more →

Related Solutions

See our Carbon Accounting solution for internet services emissions tracking from data centers through customer cloud allocation and renewable energy matching.

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Internet Media & Services Case Studies

How entities in this industry use NetNada to solve carbon accounting challenges.

Cloud Service Provider (Hyperscale data centers globally, Enterprise and consumer customers, Rapid capacity growth)

Challenge

Corporate customers required cloud emissions data for Scope 3 reporting. Data center energy consumption growing with service expansion. PUE optimization needed across global facility portfolio. Renewable energy procurement required at scale.

Solution

Implemented comprehensive data center energy tracking with PUE monitoring by facility. Deployed customer cloud emission allocation based on compute, storage, and network consumption. Executed renewable energy procurement program including PPAs and on-site generation. Provided customers with carbon footprint reporting tools.

Result

Achieved PUE improvements across facility portfolio through cooling and power optimization. Scaled renewable energy matching substantial portion of electricity consumption. Delivered customer cloud emissions data supporting enterprise sustainability reporting. Marketed carbon-neutral cloud services as competitive differentiator.

SASB Disclosure Topics for Internet Media & Services

Material sustainability topics beyond emissions that investors and stakeholders expect disclosed per SASB standards.

Greenhouse Gas Emissions

environment

Track Scope 1 from backup generators and fleet vehicles. Report Scope 2 from data center and office electricity. Calculate Scope 3 from hardware manufacturing, employee commuting, and business travel. Report emissions per revenue or per user.

Data Center Energy and PUE

environment

Monitor data center energy consumption and Power Usage Effectiveness. Track PUE trends and efficiency improvements. Report energy per compute unit or transaction.

Renewable Energy

environment

Track renewable energy procurement including PPAs and RECs. Monitor 24/7 carbon-free energy matching. Report percentage of electricity from renewables.

Customer Cloud Emissions

business model

Calculate customer cloud workload emissions. Report methodology for customer attribution. Provide customer carbon footprint tools and reporting.

Hardware Efficiency

environment

Track server refresh cycles and utilization rates. Monitor hardware energy efficiency improvements. Report compute per watt trends.

Water Usage

environment

Monitor data center water consumption for cooling. Track water usage effectiveness metrics. Report water stress risk assessment.

NetNada tracks all SASB material topics, not just emissions. Our platform supports disclosure across environmental, social, governance, and business model topics relevant to your industry.

Internet Media & Services FAQs

Common questions about carbon accounting for this industry

What is data center PUE and why does it matter?
Power Usage Effectiveness = Total Facility Energy ÷ IT Equipment Energy. PUE shows overhead efficiency. PUE of 2.0 means half of energy goes to cooling and power distribution. Modern efficient data centers achieve PUE below 1.2. Lower PUE reduces electricity per compute unit directly reducing emissions and costs.
How do cloud providers allocate emissions to customers?
Allocation assigns facility emissions proportionally to customer resource consumption. Track compute hours, storage capacity, and network data transfer by customer. Multiply by facility emission factors accounting for PUE and grid intensity. Provide customers with workload-specific emissions supporting their Scope 3 reporting.

Track Data Center PUE, Renewable Energy, and Customer Cloud Emissions

See how internet services monitor facility efficiency, procure renewable power, and generate SASB-aligned disclosures—automated from data center energy data.

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