Greenwashing: Definition
The term “Greenwashing” is employed to characterise deceptive or inaccurate environmental assertions, presenting businesses as more environmentally responsible than they actually are.
For Sustainability Managers
Understanding Greenwashing strengthens your sustainability strategy and stakeholder communications.
For CFOs
Greenwashing has growing financial implications as climate regulation tightens and investors demand transparency.
For Sustainability Reporting
Including Greenwashing in your reports demonstrates rigour and alignment with global best practice.
Related Terms
ACCC
The Australian Competition & Consumer Commission (ACCC) serves as Australia's national regulator overseeing competition, consumer protection, fair trade, and product safety.
ASIC
The Australian Securities and Investments Commission (ASIC) serves as Australia's unified regulator for corporate affairs, financial markets, financial services, and consumer credit.
Circular economy
The circular economy model entails sharing, leasing, reusing, repairing, refurbishing, and recycling products and materials to extend their lifecycle.
CSR
Corporate Social Responsibility (CSR) comprises policies implemented by a company to positively impact the world.
Eco-friendly
A business is eco-friendly when it is not harmful to the environment, or it is trying to help the environment