Case Study Music Festival

Robbie Williams World Tour Commits to Sustainable Touring

NetNada analysed the carbon emissions of Robbie Williams' World Tour from Birmingham to Sydney

Robbie Williams World Tour case study

Executive Summary

Client Robbie Williams World Tour
Industry Music Festival
The Challenge Measuring and reducing carbon footprint across multiple countries and concert locations
The Solution NetNada's multi-country emissions analysis technology with built-in location-specific emission factors
Key Result Carbon Committed certification with complete tour emissions analysis and reduction recommendations

Why is Decarbonisation Important for Robbie Williams' World Tour?

For Robbie Williams' World Tour, decarbonisation was not just regulatory compliance but a testament to their conscientious approach towards performing. As a global icon, the tour's commitment to reducing its carbon footprint had a broader impact, setting a precedent in the entertainment industry.

Why NetNada?

NetNada was chosen for considerable experience in the events space and technology capable of analysing emissions across numerous countries and locations.

Sustainability Journey

NetNada has successfully completed detailed analysis of all concerts within the tour.

Global
Coverage

Birmingham to Sydney analysed

Complete
Analysis

All concerts within tour measured

Carbon Committed
Status

Targeted reduction strategies recommended

Entertainment Industry Leadership

The tour highlights leadership in entertainment industry environmental stewardship.

Calculated emission boundaries for entire tour

Quantified Scope 1, 2, and 3 emissions

Clear picture of environmental impact provided

Targeted emission reduction strategies recommended

Sustainability Plan Going Forward

Moving forward, the tour plans to implement the emission reduction strategies recommended by NetNada. This commitment reflects ongoing dedication to sustainability and ambition to lead by example in the entertainment industry.

Global Tour Leadership

Robbie Williams’ World Tour demonstrates that global entertainment can be environmentally responsible. Their commitment sets a precedent in the entertainment industry for conscientious performing.

Key Achievements

NetNada successfully:

  • Completed detailed analysis of all concerts within the tour
  • Calculated emission boundaries from Birmingham to Sydney
  • Quantified Scope 1, 2, and 3 emissions across multiple countries
  • Provided targeted emission reduction strategies

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