Robbie Williams World Tour Commits to Sustainable Touring
NetNada analysed the carbon emissions of Robbie Williams' World Tour from Birmingham to Sydney
Executive Summary
| Client | Robbie Williams World Tour |
| Industry | Music Festival |
| The Challenge | Measuring and reducing carbon footprint across multiple countries and concert locations |
| The Solution | NetNada's multi-country emissions analysis technology with built-in location-specific emission factors |
| Key Result | Carbon Committed certification with complete tour emissions analysis and reduction recommendations |
Why is Decarbonisation Important for Robbie Williams' World Tour?
For Robbie Williams' World Tour, decarbonisation was not just regulatory compliance but a testament to their conscientious approach towards performing. As a global icon, the tour's commitment to reducing its carbon footprint had a broader impact, setting a precedent in the entertainment industry.
Why NetNada?
NetNada was chosen for considerable experience in the events space and technology capable of analysing emissions across numerous countries and locations.
Sustainability Journey
NetNada has successfully completed detailed analysis of all concerts within the tour.
Birmingham to Sydney analysed
All concerts within tour measured
Targeted reduction strategies recommended
Entertainment Industry Leadership
The tour highlights leadership in entertainment industry environmental stewardship.
Calculated emission boundaries for entire tour
Quantified Scope 1, 2, and 3 emissions
Clear picture of environmental impact provided
Targeted emission reduction strategies recommended
Sustainability Plan Going Forward
Moving forward, the tour plans to implement the emission reduction strategies recommended by NetNada. This commitment reflects ongoing dedication to sustainability and ambition to lead by example in the entertainment industry.
Global Tour Leadership
Robbie Williams’ World Tour demonstrates that global entertainment can be environmentally responsible. Their commitment sets a precedent in the entertainment industry for conscientious performing.
Key Achievements
NetNada successfully:
- Completed detailed analysis of all concerts within the tour
- Calculated emission boundaries from Birmingham to Sydney
- Quantified Scope 1, 2, and 3 emissions across multiple countries
- Provided targeted emission reduction strategies
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