Case Study Marketing

CAPITAL-e Commits to Sustainable Marketing

Providing innovative marketing programs, events, and experiences, ensuring each marketing strategy is authentically aligned with their clients' brands

CAPITAL-e case study

Executive Summary

Client CAPITAL-e
Industry Events
The Challenge Managing carbon emissions from event logistics, material production, and marketing activities
The Solution NetNada's carbon accounting platform with Xero integration and GHG protocol alignment
Key Result Carbon Committed certification achieved

Why is Decarbonisation Important for CAPITAL-e?

Decarbonisation is essential for CAPITAL-e due to its impact on sustainability, reputation, and operational efficiency in the marketing and events industry. Engaging in activities that generate carbon emissions, such as event logistics and material production, Capital-E recognizes the need to adopt sustainable practices.

FY2023

Base Year

Sydney

Location

Events

Industry

Why NetNada?

Capital-E chose NetNada for its Australian roots, seamless integration with Xero, and extensive experience with the waste industry, all aligned with GHG protocol principles.

Sustainability Journey

CAPITAL-e is actively engaged in their sustainability journey with NetNada's guidance.

1, 2 & 3
Emissions Scope

Calculating comprehensive carbon footprint

Carbon Committed
Status

On path towards carbon neutrality

Energy Analysis
Focus

Analysing energy consumption patterns

Strategic Benefits

By reducing energy use, optimizing transportation, and implementing eco-friendly event solutions, Capital-E positions itself as an environmentally responsible leader.

Calculating Scope 1, 2, and 3 emissions towards carbon neutrality

Analysing energy consumption patterns

Reviewing transportation logistics to reduce environmental impact

Setting foundation for effective sustainability strategies

Events Industry Leadership

CAPITAL-e demonstrates leadership in sustainable marketing and events. Their commitment to reducing carbon emissions aligns with societal expectations and positions them as an environmentally responsible leader.

Current Initiatives

CAPITAL-e is actively engaged in:

  • Calculating Scope 1, 2, and 3 emissions to head towards carbon neutrality
  • Analysing energy consumption
  • Reviewing transportation logistics to reduce environmental impact

With NetNada’s guidance, Capital-E is setting a solid foundation for implementing effective sustainability strategies.

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