Case Study Marketing

BOO Group Achieves Carbon Neutrality

A dynamic marketing organisation standing as a leader of environmental responsibility within its industry

BOO Group case study

Executive Summary

Client BOO Group
Industry Marketing
The Challenge Managing carbon emissions across manufacturing, logistics, and administration operations
The Solution NetNada's comprehensive spend-based and activity-based analyses across supply chain, utilities, and operations
Key Result Carbon Neutral certification with 61 tonnes total emissions offset

Why is Decarbonisation Important for BOO Group?

For BOO Group, a leader in the marketing sector, decarbonisation is not just a compliance measure but a core part of their business ethos. Operating across manufacturing, logistics, and administration, their active focus on sustainability reflects their commitment to environmental stewardship.

FY2023

Base Year

61 Tonnes

Total Emissions

ACCU/VCS

Offset Source

Why NetNada?

NetNada's expertise in conducting comprehensive spend-based and activity-based analyses across various facets of BOO Group's operations provided the insights needed to strategise effectively.

Sustainability Achievements

BOO Group has made commendable strides in their sustainability journey under NetNada's guidance.

61 tCO2e
Total Emissions

Measured across all scopes

Carbon Neutral
Status

Achieved through ACCU/VCS offsets

Scope 2
Focus Area

Reducing electricity consumption and indirect emissions

"NetNada has allowed us to easily move from a conscious business trying our best to be responsible, to a credible company, able to proudly demonstrate how we're standing by our ethics, taking market opportunities and all backed by certainty, data and confidence. NetNada has been the key ingredient to transform our ambition into results."
Steve Thorne
CEO, BOO Group

Strategic Value

BOO Group's commitment to sustainability enhances their brand and reinforces their credibility.

Reducing Scope 2 emissions through electricity consumption management

Improved engagement with suppliers on sustainability

Sourced effective carbon offsets through ACCU/VCS

Holistic approach to achieving carbon neutrality

Sustainability Plan Going Forward

BOO Group's future sustainability plan aims to continue reducing their environmental impact while maintaining business growth. This includes ongoing efforts to minimise emissions across all scopes, enhancing supplier sustainability practices, and investing in more carbon offset projects.

Marketing Industry Leadership

BOO Group demonstrates that marketing organisations can lead in environmental responsibility. Their commitment to decarbonisation elevates their brand and reinforces their credibility in sustainability.

Key Achievements

Under NetNada’s guidance, BOO Group has:

  • Reduced Scope 2 emissions through electricity consumption management
  • Improved supplier engagement on sustainability
  • Achieved Carbon Neutral status through verified offsets
  • Built a holistic approach to carbon neutrality objectives

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